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KNDT - Facebook Master Class [Q3]
Chapter 1: Laying the Foundation for Facebook Success
01 Chapter introduction (21:30)
02 Campaign Structure & Naming (6:31)
03 Campaign Goals (10:51)
04 Facebook Algorithm (13:20)
05 Facebook Pixel (8:48)
06 Facebook Policy & Reps (17:32)
07 Business Manager Setup (7:36)
[Bonus] Case Study: FB Queen – How To Find Converting CPA Offers (17:52)
Chapter 2: Campaign Launch
Introduction (14:58)
Competitive Research (19:34)
Ad Account Warmup & Dashboard
Audiences, Audience Research & Audience Building (39:01)
Budget & Schedule (5:43)
Bidding (8:42)
Rockstar Creative Part 1 – General Rules (4:01)
Rockstar Creative Part 3 – Ad Text
Bonus Paul Jeyapal - Campaign Launching Tips of Super Affiliates (26:16)
Chapter 3: How to Scale Winning Facebook Campaigns
Introduction (6:59)
Scaling Methods (30:27)
Scaling Risk Management (4:10)
Chapter 4: How and When to Optimize Facebook Campaigns
Introduction (8:52)
Key Performance Metrics
Retargeting (32:23)
Comments (9:33)
Fanpages (7:04)
Chapter 5: Advanced Facebook Marketing Strategies
Page Post Engagement Strategies (7:40)
High Level Hacks (20:46)
Lead Generation: Lead Magnets (6:26)
Chapter 6: Acceleration Modules
Acceleration Module 1 -Paul Jeyapal - The Invisible Advantage (63:09)
Module 2 - Hugh Hancock - Facebook Automation Roadmap
Module 3 - Mohammed Ali Aguel - Ecommerce-Rapid Prototype (7:01)
Module 4 - Drew Eric Whitman - Ad Copy Diagnosis with Dr. Direct
Scaling Risk Management
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